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Microphage, a biotec firm in Boulder, Colorado, had a problem: while the adoption of their product was gaining momentum, usage in hospitals was slowing down. The hospital techs who use the KeyPath product were making mistakes and getting bad results because of it. So we shot and produced a very detailed product demonstration video of exactly how the product is used. This ensured that technicians would learn the exact procedure for testing blood samples, and adoption and usage would both increase.